Rocawear teamed up with director Anthony Mandler for this awesome trip down memory lane from “Marcy to Barclays”. It takes you from selling CDs out of the trunk of a car to record deals, selling clothing lines, finishing off with Jay taking the stage.
The first ever Rocawear commercial is a retrospective of Shawn “Jay-Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history. On that journey, the first business beyond music was the birth of Rocawear. Carter’s Rocawear brand represents his prowess as a business man who continues to challenge himself to be more than merely a musician. - via youtube
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