Pigalle Paris got put in the forefront in the streetwear culture in the states when everyone saw A$AP Rocky wearing the logo hoodie in the PE$O video, much like Odd Future with Supreme. I really started liking the brand when I read a few interviews with owner Stephane Ashpool, his philosophies behind his brand and why he does it.
“PIGALLE is mainly the neighborhood I and most of my friends grew up in. The architecture, the food, the people, their energy, it’s a very rich melting pot that influenced directly our way of life. Here anything goes down, whether it’s day or night, PIGALLE is a perpetual ruckus.” - via hypebeast
When asked about rise of Pigalle Paris being compaired to Supreme
“First, shout out to Supreme, James Jebbia, and his team for the great job they’ve been doing for so many years, but I think there’s no need for comparisons. The popularity of PIGALLE is due to the fact that we are more than only fashion. PIGALLE is a movement, it has soul and people feel that. It’s just as simple as this I think.”
Via vimeo about the video above
Pigalle Paris & the ‘Nouvelle Eve’ collection pays nostalgic homage to a regretted bye-gone age. An age of intense virility, elegance and a nonchalantly assumed femininity. The collection made by Stephane Ashpool celebrates the man of that time. The smart dandy who sees his suit as his accomplice; the charming Gatsby with his pronounced taste for showing off his appearance, with his preference for confidential private clubs and speakeasys. These atmospheres inspired this collection. Their colors and foremost their materials. From felt hats in exclusive hare felt to velvets: everything is about touch and seduction. New Eve is a sensual collection, difficult to define, but which is very pleasurable to experience. Music : The Three Sounds (love)
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