In these two videos from adidas basketball, you closer look at the new D. Rose logo and shoe. Below are excerpts form the oregonian Q&A with adidas america creative director Rob Lee about the design of Derrick Rose graphic.
Q: Your design team created a graphic that depicts Rose’s life in the form of a tree. It’s on a T-shirt. It’s even on the tongue of the shoe, the D Rose 3, designed by Kohei Kanata of Adidas America. How did you gather the information in that tree?
A: The beauty of this graphic is that we wanted to tell this family tree story of Derrick’s life and incorporate where he was at that moment in time and all of his accomplishments but create something personal, too. The (five-person) design team went to Simeon High School, toured (Chicago neighborhood) Englewood with Reggie, Derricks’ brother. They ate where Derrick ate. They really did their research. And Reggie hosted them on that trip to gain all that insight. But some of the personal stuff — the sleeping giant, the tree — came out of that trip.
Q: Leon Imas, an Adidas America designer, created a logo for Derrick Rose with the help of Peter Moore, one-time Adidas America president and one-time designer of Michael Jordan’s shoes at Nike. How’d that logo process unfold?
A: When you create a logo for Derrick Rose you may say, ‘Eh, let’s just make a rose. That’s a pretty simple thing to do.’” But we wanted to make sure we encapsulaed his life within this logo. So each petal represents one of his brothers. So Reggie, Allan and Dwayne are all represented here. (Editor’s note: It’s misspelled as “Allen” on the T-shirt.) And then we wanted the petals of the rose not to be soft but to be sharp and be aggressive — like his style of play. So we wanted to incorporate his performance. It’s really important for us that we capture this. We also worked on creating this D in there. That’s obviously for ‘D Rose.’ And the centerpoint was a ‘one” (Rose’s uniform number) but it also represented his mother, Brenda. That’s Derrick’s starting point, that’s his foundation. We wanted to encapsulate all that.
Before settling on this one, I could wallpaper this room 10 times with the iterations we had. But until we got to this one — incorporating his family, his style of play, his number, his mom, all that — we knew we had a home run there. - via the oregonian — Allan Brettman;
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